As part of ongoing efforts to address the high burden of maternal and perinatal deaths in Kwale County, the International Centre for Reproductive Health Kenya (ICRHK) through the Okoa Mama na Mtoto Initiative (OMMI) supported an impactful media engagement led by Fanikisha Foundation. The meeting brought together members of the Kwale Press Club (Wanahabari) for a full-day capacity-strengthening session designed to equip them with data, storytelling skills, and a deeper understanding of maternal and newborn health (MNH) realities in their communities. Shining a Light on Local Realities The event opened with a data-driven presentation from Diana Joto, the County Nursing Officer, who shared trends and insights on maternal and perinatal mortality across all sub-counties of Kwale. Her presentation grounded in data shared by the County Health Management Team (CHMT) provided a sobering but necessary view of the ongoing challenges affecting mothers and newborns in the county. By anchoring the session in real-world evidence, the conversation set the stage for deeper reflection on the media’s role in informing, influencing, and inspiring action. A highlight of the day was a training session by Amina Faki, a seasoned journalist from Radio Kaya, who walked participants through the essentials of ethical, impactful health storytelling. Her presentation emphasized:
  • Accuracy and the use of verified data
  • Ethics and sensitivity when reporting on health issues
  • Clear, jargon-free language
  • Avoiding sensationalism
  • Embracing solution journalism to focus not only on problems but also on what’s working
Her message was clear: media must not only inform but also empower and mobilize communities. The Okoa Mama na Mtoto Initiative (OMMI) is a three-year initiative funded by ICRHK with the goal of improving maternal and newborn health outcomes in Kwale County through integrated advocacy, community engagement, and health systems strengthening. The engagement with local media is one of several advocacy activities planned in Year 1 of the project. By bringing Wanahabari to the table, OMMI recognizes the critical role of the press in changing public perception, shaping community dialogue, and influencing policy. The media engagement ended with renewed commitment from the Kwale Press Club to take forward the maternal and newborn health agenda in their reporting. The session served not just as a training but as a call to action. Together, we declared: “I AM A MATERNAL AND NEWBORN HEALTH CHAMPION!” Through continued collaboration between ICRHK, Fanikisha Foundation, the Kwale County Health Department, and the media, we are confident that change is not only possible it is within reach.
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